Marketing of Aging Services

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.

Course Details

Campus: 
Boston
Format: 
Online
Level: 
Graduate
Subject: 
Gerontology
Number: 
GERONGR645-01C
Registration Status: 
Closed
Registration: 
Monday, July 24, 2017 to Friday, September 15, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS