Principles of Marketing

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 311
Semester: 
Spring 2017
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Friday, January 27, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS