Social Media Marketing

Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.

Course Details

Campus: 
Dartmouth
Format: 
Online
Level: 
Undergraduate
Subject: 
Marketing
Number: 
MKT 443
Semester: 
Spring 2017
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Friday, January 27, 2017
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