Marketing Strategy

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Course Details

Campus: 
Dartmouth
Format: 
Blended
Level: 
Graduate
Subject: 
Marketing
Number: 
MKT 650
Semester: 
Spring 2017
Registration Status: 
Closed
Registration: 
Monday, November 7, 2016 to Friday, March 24, 2017
Degree Finder Course Finder Request Information 877-MY-UMASS