In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles. Part of the Isenberg Bachelor of Science in Hospitality and Tourism Management.
Special Topics- Service Experience Management
Hospitality and Tourism
Monday, June 5, 2017 to Monday, September 18, 2017