UMass Boston Video Wins Gold Award for Creative Excellence

UMass Boston Video Wins Gold Award for Creative Excellence

UMass Boston American Studies Professor, Patricia Raub, wins the Gold Award from MarCom Creative Awards for her video introduction to American Studies 210. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement in marketing and communications by practitioners.

Industry professionals judge the entries, looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The MarCom Creative Awards drew 3,344 entries from throughout the US and several foreign countries for the 2004 competition.

Professor Raub has taught at UMass Boston for 17 years and this was the first year she taught American Studies online. She says, "It's a natural for a distance-learning course, because there are many excellent websites devoted to the culture and society of early America." Professor Raub planned the video to illustrate some of the course themes and topics.

"I wanted to emphasize the fact that the course focuses upon the experiences of "ordinary" people in the past--during colonial times, the Revolution, the beginnings of industrialization, the Civil War, etc. I wanted to give students the sense that this would be an interactive experience, that we would be trying to view the past from the perspective of those who lived in the eighteenth and nineteenth centuries. Inserting myself into visual images of places associated with the past seemed to be a good way to make this point."

Not only has the video introduction garnered the Gold Medal, but according to Professor Raub, it has attracted many students to the course. "My course has filled, and I had to turn students away, so I feel that the video introduction was quite successful and served its purpose."


Date: 11/05/04