Customer Relationship Mgmt

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.

More Course Details

Course Details

Campus:

UMass Dartmouth

Format:

Online

Level:

Undergraduate

Subject:

Business Management

Number:

MIS 480

Semester:

Summer 2022

Registration Status:

Closed

Registration:

Monday, March 7, 2022 to Thursday, June 16, 2022

Customer Relationship Mgmt

Course Details

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