Innovation is one the major forces that enable organizations, regardless of industry (i.e. healthcare, finance, retail, etc.) to strategically gain and sustain competitive advantage. The objective of this course is to equip you with relevant skills necessary to identify innovative ideas, effectively manage innovation and technological change, and to become a positive participant in an organization that is undergoing change. Topics include: sources, types and patterns of innovation, standards and design dominance, timing of entry, collaboration strategies, protecting innovation, and managing new product development. The course addresses issues such as managing innovation in small vs. large organizations, closed vs. open innovation, how to connect to the market and more.
No technical background is required.