ST-Services Marketing Management - Section 01

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

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Course Details

Campus:

UMass Amherst

Format:

Online

Level:

Graduate

Subject:

Accounting and Finance

Business Management

Accounting and Finance

Business Management

Number:

SCH-MGMT 713

Semester:

Winter 2023

Registration Status:

Closed

Registration:

Wednesday, October 12, 2022 to Thursday, December 29, 2022

ST-Services Marketing Management - Section 01

Course Details

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