This course stresses fundamental theories and strategies needed for effective writing in diverse management situations. The course perspective is that of the manager in a multi-national organization; the course focus is on the impact of written messages on receivers both internal and external to the organization; the course context is communication in the global marketplace, bearing in mind that although English is used extensively in doing business in the world communication is always influenced by culture. Written communication topics include fundamentals such as audience awareness, organizational strategies, content development, and language control; persuasion; intercultural communication; and message channel choices. The course will be writing intensive.
MBA Analysis & Communications
Monday, March 8, 2021 to Tuesday, June 1, 2021