Special Topics- Salesforce for Marketing & Sales

Salesforce is a hugely popular-and powerful-customer relationship management (CRM) platform that provides a variety of tools for managing marketing workflows, including digital marketing and paid advertising. Through this course you will be introduced to Salesforce applications including Marketing Cloud, email marketing, managing the lead life cycle within a Salesforce account, tracking vendor expenses, communicating with your sales teams, and visualizing marketing project success.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
Business / Management
Casino Management
Finance
Finance and Operations Management
Sport Management
Number: 
SCH-MGMT 697SF
Semester: 
Summer 2021
Registration Status: 
Closed
Registration: 
Monday, March 15, 2021 to Monday, July 12, 2021