ST-Services Marketing Management

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Graduate
Subject: 
Accounting
Accounting and Finance
Business / Management
Casino Management
Finance
Finance and Operations Management
Sport Management
Number: 
SCH-MGMT 713
Semester: 
Summer 2021
Registration Status: 
Closed
Registration: 
Monday, March 15, 2021 to Monday, May 24, 2021