Special Topics- Service Experience Management

In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles.

Course Details

Campus: 
Amherst
Format: 
Online
Level: 
Undergraduate
Subject: 
Business / Management
Hospitality and Tourism
Number: 
HT-MGT 397M
Semester: 
Fall 2021
Registration Status: 
Open
Registration: 
Tuesday, June 1, 2021 to Wednesday, September 15, 2021