Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.
Learn how to:
Identify potential markets
Develop marketing and pricing strategies
Estimate the demand for products and services
Integrate e-commerce and social media into marketing strategies
Conduct primary and secondary marketing research
Lead marketing communications and sales presentations
Perform statistical analyses
Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.
Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.
Learn more about this program: To receive more information and connect with the program manager, please click on inquire now .
The University of Massachusetts is accredited by the New England Commission of Higher Education (NECHE). And the Charlton College of Business at the University of Massachusetts Dartmouth is accredited by AACSB International.
Did you know?
University of Massachusetts Dartmouth has earned several awards for its online programs including:
First UMass approved as a SARA Institution in Massachusetts – September 12, 2018
UMass Dartmouth is ranked as a Tier 1 National Research University - U.S. News & World Report
Ranked 3rd for best online colleges in Massachusetts - College Choice, Affordable Colleges Online
The College of Nursing is listed among the "Best Graduate Schools" in the U.S., 98th of 1,000 - U.S. News & World Report
Ranked 10th in the nation for best online bachelor's degree in accounting - College Choice
Ranked 11th for online MBA in healthcare management programs - The Best Schools
Ranked 6th of 33 Massachusetts schools for affordability of online programs - College Choice
Ranked 26th nationally for the MS in Healthcare Management offered by Charlton College of Business - Master's Program Guide
Excellence in Online Teaching - Sloan-C Excellence Awards
Ranked 7th nationally for most affordable online colleges for bachelor's degrees - College Choice
Ranked 10th for best online master's programs in public policy nationwide - Best Colleges
Ranked in the top 11% nationally for best value college, based on return on investment. - Payscale
In the top 10 for undergraduate accounting programs inMassachusetts - Accounting Degree Review
Online MBA program ranked in the top 33% nationwide - U.S. News & World Report
Designated a Military Friendly School ® with leading practices in the recruitment and retention of students with military experience - Military Friendly
Paper application, we accept money orders, personal and banks checks.
Submit official transcripts of all previous college or university courses for which you enrolled.
Students with fewer than 13 college credits will be required to:
Have your high school transcript sent to UMass Dartmouth.
Have your official SAT or ACT scores sent to UMass Dartmouth.
Send a personal statement of up to 500 words that demonstrates qualities of leadership, community service, work experiences and/or other significant interests.
Financial Aid:
Your UMass Dartmouth education is an investment in your future. There are a number of ways to finance your education including grants, scholarships, and loans. Your workplace may offer reimbursement for education if you check with the Human Resources Department where you work.
To be eligible for grants and loans, students must be enrolled in a degree or certificate program, and be taking at least 6 credits per semester.
FAFSA application
You must fill out the Free Application for Federal Student Aid (FAFSA) each year to receive UMassD need-based education loans and grants. You must be enrolled in an eligible degree or certificate program, and taking at least 6 credits per semester.
By submitting your completed FAFSA, you may be eligible for a number of need-based grants or loans. Learn more about need-based aid
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