UMass Lowell's Certificate Program in Digital Marketing provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape. Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, e-commerce and digital advertising.


Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.

This program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide. Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program's challenging, relevant curriculum is aligned with current industry trends and employer needs.

Program Highlights:

  • 100% online
  • Apply anytime
  • Complete in as little as 9 months
  • One of the most affordable tuitions in the nation

Learn More About This Program

To receive more information about this program, please fill out the “Request Information” form.

Sample a Course

Click here for more information on UMass Lowell's Certificate Program in Digital Marketing.



Type of Fee Amount
Fee Per Credit $380
Registration Fee Per Semester $30
Returned Check Fee Per Semester* $30
Late Fee for Nonpayment


Total for Course** $1,170 ($380 x 3 credits = $1,140 + $30 registration fee per semester)

*Applicable when check is returned unpaid.

**Courses can vary from one to six credits; this total represents a standard three-credit course

For registration information, visit UMass Lowell's website.


The University of Massachusetts Lowell is accredited by the New England Commission of Higher Education (NECHE).

UMass Lowell’s Manning School of Business is accredited by the Association to Advance Collegiate Schools of Business International (AACSB).



Applicants to undergraduate certificate programs are required to have either their official high school transcript, HiSET®, GED® or their most recent college transcript, if applicable, sent to UMass Lowell. Undergraduate certificate applications are accepted on an ongoing basis, and there is no fee to apply. Upon acceptance, notification will be sent to applicants.

Financial Aid: 

Availability of financial aid varies depending on the certificate program, matriculation and course status. Please check with UMass Lowell's Financial Aid Office at 978-934-4220 to determine eligibility.